The Deputy Head of the City Administration for Economic Affairs Dmitry Chernyshov visited Syrovarnya Vlasenko (Vlasenko’s Cheese Diary) – the craft project in the south of Russia. The microenterprise specializes in making cheeses using French and Italian technologies, as well as developing author’s recipes.
At the moment, the cheese diary operates as a café store and represents a real gastronomic corner in the heart of the city at 51 Semashko Lane. The second floor of the building accommodates a small production unit, where the handmade cheese is born.
The dairy’s assortment includes 12 items, in particular, semisolid and soft cheeses from 1 to 3 months of aging. Since the opening of the cheese factory, which took place in November 2015, the assortment of cheeses has almost doubled.
As the project manager Irina Vlasenko said, the company employs a very small staff: four people are involved in the trading floor, four more are working directly in production and three people are administrative personnel.
“A distinctive feature of our cheese-making plant is the preservation of the principle of handicraft cheese making, namely the use of mainly hand labor. Of all the equipment, we only have a pasteurizer and a press. We do not use machine work,” said Irina Vlasenko, the head of the craft dairy. “We invest love and a little bit of soul in our work. The interior of the trading hall attracts the attention of visitors, and there is also a small cafe. The interior is mainly eco-themed, which is reflected both in the interior details and the view from the window – all this is emphasized by natural products of own production.
Speaking about the production development, Irina Vlasenko noted that she did not want to enter the big market. However, the prospects for the enterprise development include new recipes and the increase of the assortment. For example, in the nearest future, the solid species of cheeses are expected.
Concluding the conversation about cheese making, the Deputy Head of the City Administration noted that small enterprises manufacturing their own products are important for Rostov.
“We support all forms of businesses developing in Rostov-on-Don. It is especially pleasant when there are products that can replace imported goods. We have recently had a new direction of tourism – the gastro tourism, and for us it is very important that people come to Rostov to purposefully visit such unique places,” summed up Dmitry Chernyshov.